[RECORDED WEBINAR] BUILDING A SURVIVAL STRATEGY FOR YOUR AGENCY – PRCA’s COVID-19 TASKFORCE

Great practical advice for agencies from the PRCA’s COVID-19 Taskforce’s first webinar on ‘Building a survival strategy for your agency’ with industry experts. Should we ‘adapt’ or choose the ‘progressive’ approach?

[INTERVIEW] EMPLOYEE ENGAGEMENT IN COVID-19 PANDEMIC – CRISPIN MANNERS

I believe the Covid-19 pandemic is likely to be a genuinely defining time for employee engagement and how employees view their current employer. So my first advice to employers is to be kind.

[PODCAST] CAN YOUR PR AGENCY COME OUT OF A CRISIS ‘ROARING’? – CRISPIN MANNERS AND RICHARD HOUGHTON

Crispin Manners and Richard Houghton, co-authors of ‘Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It’, talk about the implications of the Covid-19 crisis for PR firms.

IF YOU WANT TO KNOW HOW TO EMERGE STRONGER FROM THE COVID CRISIS – ASK YOUR PEOPLE

It’s my firm belief that everyone that works in an organisation will have at least one good idea on how to improve something. And, if every leader took advantage of this collective innovative potential, the results would be transformational.

HOW CAN LEADERS KEEP PEOPLE FEELING CONNECTED? – USEFUL CHECKLIST FOR LEADERS

SCARF framework, created by a neuroscientist David Rock, provides a very useful checklist for leaders to follow – it is based on the five needs our brain has for us to feel happy and productive and work.

WHY YOU NEED SCARF TO PROTECT YOUR BUSINESS FROM THE IMPACT OF COVID-19

Covid-19 is a genuine test of leadership. How does a leader create certainty for every employee? I believe that the SCARF framework provides a very useful checklist for leaders to follow.

BUILD CONFIDENCE IN YOUR BRAND BY PROVIDING CERTAINTY TO YOUR STAKEHOLDERS

One key recommendation of the Worldcom Confidence Index 2019 is to behave like a confident organisation by making it clear to all audiences that the organisation has a very clear Purpose and a plan to achieve it.

A BATTLE FOR TALENT AND CONCERNS OVER THREATS TO PLANS WILL MAKE 2018 THE ‘YEAR OF THE EMPLOYEE’

Business leaders should expect to face a ‘battle for talent’, according to the Worldcom Confidence Index report that explores the issues global CEOs and CMOs believe will most influence business success in 2018.

WILL YOU DE-RISK YOUR BUSINESS BY ‘NUDGING’ EMPLOYEES TO ADOPT SAFER BEHAVIOUR?

Employees are often the main conduit used by cybercriminals to breach an organisation’s defences. How can you change their behaviour when issues like data protection and cyber protection are not high on the agenda?

EMPLOYEE ENGAGEMENT: WRAPPING COMMUNICATIONS IN A SCARF FRAMEWORK

To make people feel engaged we need to put effective communication at the heart of engagement strategy and action. Employees want to know how their actions influence a Purpose that inspires engagement.

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