Onva was founded to help businesses grow by using conversational marketing and sales. We were formed to capitalise on the fact that we live in the recommendation generation and that the rise of social media means organisations can now afford to have direct relationships with all their audiences. As a result, our award-winning thinking has saved and earned our clients millions of pounds by delivering a word-of-mouth advantage.

All our services are aimed at increasing revenue and profit by improving the effectiveness of sales and marketing through the close engagement of our clients’ customers and employees – regardless of whether they are business buyers or consumers. Our approach is proven with organisations of all sizes, no matter what sector or niche. It focuses on increasing loyalty and advocacy and then capitalising on this by getting customers and employees to recommend positively, co-create content and share innovative ideas.


Are your messages compelling enough
to win new customers?

We believe a compelling proposition is the foundation for success. So we put our BrandStorm message development service at the heart of our ACRE methodology to ensure that all communications by our client delivers a competitive advantage. We then bring those messages to life in creative campaigns and digital assets that convert people on arrival.

Using Net Promoter to drive loyalty
and word of mouth

How many of your customers churned in the last six months?

How many will churn in the next six months and how much of your business budget do you focus on driving personal recommendations versus, PR, advertising and direct mail to hit your sales goals?

We can give you answers to all these questions by using Net Promoter*. And we can add a new conversational marketing approach that turns your promoters into a volunteer sales force.

*Net Promoter is a registered trademark of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld. For more information about NPS visit:


if you want to grow more quickly

Meet the Team

  • Crispin Manners
    Crispin Manners CEO and Founder

    Crispin’s passion lies in helping people to realise their potential and organisations to create inspiring workplaces by being purpose-driven.

    He founded Onva to help organisations achieve their goals by providing the leadership required to create a happy and productive workplace. As a result, he works closely with senior and team leaders to ensure their organisation is purpose-driven and to hone their leadership and communication skills to ensure the organisation achieves its Purpose.

    His approach embraces proven neuroscience and behavioural profiling so that people can understand how to create a positive impact on those around them. As a result, he is welcomed as an adviser, mentor and coach for business owners and senior leaders.

    He has over 30 years running both public and private businesses and leading Boards of membership organisations. He has embodied all the benefits of this experience in Onva’s purpose development and people engagement methodologies.

    Crispin is also Chairman, and one of the founders, of Inspiring Workplaces (IW). IW’s purpose is to change the world by improving the world of work. As a result of this role, Crispin is at the heart of the latest thinking and best practices on employee engagement. He has embedded Engagement Multiplier as the primary feedback mechanism for organisations that want to be purpose-driven.

    He has also taken the Net Promoter Score (NPS)* – the world-class metric developed by Bain & Company and Satmetrix – and adapted it to become an invaluable foundation for improvement, innovation and growth. And, he is one of the leading exponents of Net Promoter in the UK and probably the first to use ENPS to identify employee advocacy.

    He is the creator of the award-winning communications planning and management regime – ValueFlow – that won for his firm the accolade of the UK’s Innovative Company of the Year in 2003. He is passionate about unlocking employee innovation to improve business performance and achieve a company’s purpose.

    The PR agency he built was the fastest-growing PR company in the UK in 1991, the No.2 performer over a decade in 1997 and one of the Top 5 PR firms to work for. In 2001 his company was ranked Ofex Company of the Year. Crispin drew on his experience to write Grow, Build, Sell, Live, a book with practical and implementable advice and tools to address the day-to-day reality of running a successful agency – without a lot less of the stress and angst that usually goes with it. This addresses how to make sure people are happy and productive.

    He is a Fellow and past Chairman of the Public Relations Consultants Association (PRCA), a Fellow of the Chartered Institute of Public Relations (CIPR), a Fellow of the Institute of Directors and on the global board of the Worldcom PR Group. He has also been a Trustee at the UK’s first Hospice – St Joseph’s in Hackney – where he was also chairman of the financial and operations committee. He has also been on the management committee of his golf club and is a past captain.

  • Marta Muir
    Marta Muir Consultant

    Marta has the skills, tenacity and drive to ensure that we deliver on our promises for clients. Armed with a first class degree in International Business, Marta is equally at home developing strategies for clients as she is in delivering detailed marketing campaigns and projects.

    She is a regular contributor to our BrandStorm sessions with clients and also manages a range of campaigns and initiatives for clients, including: a LinkedIn Group targeted at property directors, channel partner programmes in the IT sector, event management at exhibitions and, customer and employee feedback.

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