We help business leaders achieve transformational goals for their business.
We do that by surfacing the WHY (Purpose) for their business and using it to attract customers and employees who believe what they believe.
Then we accentuate their difference by crystallising their HOW (Proposition) – the unique way they deliver their WHY.
By doing this we know we will make the world a better place because we will help to create businesses that are filled with inspired and fulfilled people. That’s why our CEO is proud to also be chairman of Inspiring Workplaces – which has a Purpose of ‘Changing the world by improving the world of work.
“Purpose is a currency far more valuable than stock options or cash. When an individual finds the “why” it’s powerful.
When a team finds it, they become an unstoppable force”. James Mitchell, Innocent Drinks
So, if you want to achieve your business goals by becoming purpose-driven,
Delivering transformational outcomes with our Inspire Methodology
You can be confident that we will deliver the business performance and employee experience outcomes you need because of our proven Method – Inspire. Over the last 40 years we have accumulated a range of proven frameworks and metrics that we use to underpin our Inspire methodology. These include: Net Promoter Score, eNPS, Customer effort score, SCARF, Sinek’s Golden Circles, the Circles of control and influence and, Cialdini’s laws of persuasion.
Each of the three elements of Inspire is designed to increase the certainty and speed of achieving your goals. And they ensure that the advantage we help to create can be sustained and extended over time.
Inspire covers everything from creating the platform for sustained success to increasing the pace of success by unlocking the power of people aligned behind a shared purpose.
1. Attract and Inspire
The power of our approach is that it is built on what the owners/leaders of a business believe AND on what energises them. So, we don’t just crystalise why customers and employees should care that the company exists but also harness the drive of the leadership team to achieve outcomes that they are passionate about.
Our unique WHY and HOW workshops turn the implicit magic of a business into explicit reasons to engage and buy. We capture these in a narrative that inspires customers to connect and talent to join.
The HOW we help you craft becomes a proposition that is an ever-growing point of difference that builds belief and provides a platform for category leadership. The combination of your WHY and HOW provides the engine needed to be purpose-driven.
If you want to find out about our services that transform your business by attracting customers and employees who believe what you believe,
2. Engage and inspire – Using your Purpose and Proposition to inspire people to take the right action
If you want to accelerate the pace of success, you need to add fuel to the purpose engine you have created. Feedback from tens of thousands of customers and employees, captured on behalf of our clients, has proven that effective communication is the fuel needed to achieve priority outcomes.
‘Engage and Inspire’ includes a range of services designed to help businesses to inspire people to take the right action. These include:
1. Employee and Customer Feedback that informs and directs leadership action
2. Leadership Coaching and mentoring to ensure leaders use the WHY and HOW as a North Star to guide their decisions
3. Leadership Communication that inspire belief in today and tomorrow and makes explicit the good the organisation does for employees, customers, the community and the planet
4. Communications Training so every interaction by line managers creates a‘ friend‘ reaction – leaving people more engaged, inspired and performing at their best
5. The application of Neuroscience Frameworks like SCARF to enhance performance, productivity and mental wellbeing
6. Identifying and Activating Promoters to significantly improve sales and marketing success
7. The practical implementation of the Purpose and Proposition to aid recruitment and career development.
If you want to find out how to drive your business forward by engaging and inspiring employees and customers,
3. Evolve and Inspire – Ensuring everything is focused on improving today by driving for tomorrow
If there is one thing that the pandemic has taught us, it’s that businesses need to be able to adapt and evolve to enjoy sustained success. We believe your WHY/Purpose is the one constant that enables effective evolution because it captures what you believe and the value you expect to deliver to others.
Your Proposition – HOW you deliver that value – may need to evolve to solve new pains and needs. WHAT you do (your products and services) will almost certainly need to evolve on a continuous basis or you will see your market advantage leak away.
All our services are optimised to support effective evolution driven by both incremental and transformational innovation.
We use employee and customer feedback to identify changing needs and then involve employees to create smart ways to satisfy these needs.
We involve Promoters to ensure changes to services succeed on arrival.
We use your desired business outcomes to embed a ‘more value from less effort’ culture so that any changes deliver significant business value whilst reducing sources of stress on your team.
Clients who believe what we believe and benefit from our Inspire approach
Delivering an international advantage with Worldcom
If you want your Purpose to deliver an advantage globally, we can deliver immediate impact and sustained value for our clients with via our global PR partners in the Worldcom Public Relations Group. This means that the power of our approach can be deployed in the UK or in multiple territories around the globe.
If you’d like to unleash the power of your purpose around the world,